Rimmel Match Perfection end-to-end digital & btl strategy
"It's a match"
We are in charge of strategy, creation, technological implementation and customer activation service, accompanying the relaunch of rimmel match perfection foundation.
During the activation, we captured over 30,000 leads to the crm database.
In the first step, our task was to communicate the product’s main benefit – a wide range of shades, which enables a perfect skin match. In this activation phase, 5 popular beauty vloggers showed a “no make-up” makeup look based on match perfection. To prove that the product matches every woman, the vloggers appeared with their girlfriends, testing the foundation together.
Watch The Case Study:
The result? 10 perfectly matched make-ups, 240,000 views on youtube and a huge interest from target group. Via their youtube channel and facebook, each vlogger directed the traffic to the competition website, where all you had to do was enter one word to perfectly describe the potential winner. 1,000 best responses were awarded a rimmel match perfection test box.
At the second stage, we asked users to share their “no filter makeup” effect with us. The results have gone beyond our wildest expectations – we received over 4,000 photos with rimmel products as the centre of attention.
The activation was further supported with display and vod campaigns
240,000 video views on youtube
120,000 real users in match perfection contest service
30,000 crm database records earned
Over 40,000 contest entries