Projects

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BANK PEKAO

<p id="tw-target-text" class="tw-data-text tw-text-large tw-ta" dir="ltr" data-placeholder="Tłumaczenie" data-ved="2ahUKEwivq7qpstuIAxW1YPEDHemIDL0Q3ewLegQICBAU" aria-label="Przetłumaczony tekst: Bank Pekao S.A. – our long-time client invited us to prepare a campaign for Back2School. Our task was to talk about Konto Przeprzyny so as to interest parents in opening an account at Pekao."> Bank Pekao S.A. – our long-time client invited us to prepare a campaign for Back2School. Our task was to talk about Konto Przekorzystne so as to interest parents in opening an account at Pekao.
Based on the language of cabaret and sketch, loved by the generation of parents, we developed a creative concept with actor and stand-up comedian Paweł Domagała, who played three funny scenes divided into roles: father, mother and daughter.
Using the TikTok language, we worked with images reflecting the spirit of the platform, and the scripts were a response to trending content in social media. We used the video material and photo session in SoMe and digital channels.
The main slogan of the campaign was Advantageous Lessons &#8211; the concept was based on presenting children&#8217;s cleverness in approaching finance and was in line with the strategic communication of Bank Pekao S.A. for young people: If not now, then when&#8230;
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Bank Pekao S.A. x Paweł Domagała campaign – Very beneficial lessons

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WEDEL, WW

For the second year in a row, together with Lotte Wedel, we are continuing the campaign of iconic WW wafers. We have more waffle fans &#8211; in the new version of the creative platform &#8222;What does WW mean?&#8221; Rapper DZIARMA joined CatchUp. DZIARMA is known for its bold lyrics and expressive style.
In the latest spots of the WW brand, together with CatchUp, he considers the meaning behind the acronym WW, proposing his own creative interpretations. Thanks to her participation, the Lotte Wedel wafer campaign will take on a new dimension, enriching it with a fresh, feminine perspective.
We shot the spots at the airport, where all Waffle Eaters experience the sweetest and nicest boredom you can imagine, i.e. boredom, which is the prelude to the adventure. A Stuffed Otter, a Thin Wihajster, or maybe a Whiskers Hatchery? – Eat a waffle and check out what the rappers said!

NEW EDITION OF THE ICONIC WW WAFERS CAMPAIGN

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ORBIT

We have prepared awareness campaign for the new Orbit Refreshers product for Mars Wrigley and the Orbit brand. We invited Young Leosia to cooperate, who encourages consumers to &#8222;feel the power of taste&#8221; in photo and video creations.
Young Leosia is a rapper of the young generation who attracts an increasing number of fans both on social media and during her concerts. Thanks to her characteristic image, original work and success on the Polish rap scene, dominated by men, she became one of the idols of Generation Z.
The effects of our photo session with the artist can be seen in digital, social media (You Tube, Meta, TikTok) and in urban space on DOOH and OOH media in 18 largest Polish cities. From June 1, the Orbit brand will encourage you to feel the power of taste also in the musical lottery for which we have prepared KV. These are not the only musical surprises &#8211; together with the artist, we are preparing something special &#8211; a song inspired by new flavors and a music video, which will be released this summer.
We are responsible for the strategy and creation of the campaign, the EssenceMediacom agency is responsible for media planning and purchasing, and the public relations activities were planned by the Garden of Words Group agency.
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Young Leosia in ORBIT Refreshers campaign

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<div>At the request of our client Bank Pekao S.A. we have prepared a sponsorship billboard in 8 and 15 second versions. The material was created with the participation of Polish national team basketball players: Andrzej Pluta, Jakub Garbacz, Jarosław Zyskowski, Michał Michalak and Jakub Nizioł.</div>
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<div>8&#8221; TV + Internet 15&#8221; Internet</div>

Good results count both in basketball and in finance!

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POLPHARMA

For Polpharma, a client from the pharmaceutical industry, we have prepared a TV spot showing the effect of DexaPico syrup on dry cough in children. DexaPico is a syrup that can be given to the child even just before bedtime, the medicine has a long-lasting effect &#8211; up to 8 hours.
We were responsible for the creative concept, and production was handled by Watchout Studio.

DexaPico - Domino effect

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Desperados

Grupa Żywiec is expanding Desperados brand portfolio launching new, tropical products – Exotic Rum and non-alcoholic Tropical Twist 0.0,%. A mix of beer with refreshing passion fruit and juicy lime is a real holiday mood hidden in the bottle. For the purposes of the campaign, we organized a dedicated photoshoot to showcase their newest range of the products as real stars of the jungle using contrasting colors combinations and interactive scenography.
The materials were created as a part of a new promotional multi-channel campaign appearing on billboards and digital screens across the country and online digital activation. 
As a leading brand digital agency, we are responsible for the planning ongoing digital activities of the brand, influencers collaboration strategy and coordination, social media channels and launching sales in digital channels with main retail partners.

Desperados Launch

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GARNIER

For the hair cosmetics brand Garnier Fructis, belonging to the L&#8217;Oréal Group, we have prepared the &#8222;Unleash your power&#8221; campaign, dedicated to developing your passions and inspiring you to discover what makes you happy. Its faces are: artist Dawid Kwiatkowski, founder of one of the most popular yoga schools in Poland Karolina Erdmann and Polish surfing champion Karolina Marczak.
Garnier Fructis, together with the ambassadors of the campaign, support the strengths of young people and address the greatest passions of the young generation: music, well-being and sport. Dawid Kwiatkowski, Karolina Erdmann and Karolina Marczak, as part of their activities with the brand, selected care products that, in their opinion, give strength to our hair. They, in turn, pass on their energy, inspiring them to act and proving that it is worth developing passions and fulfilling dreams.

Fructis "Unlock Your Power"

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For Bank Pekao S.A. we have prepared a campaign featuring two popular stars known from TV screens &#8211; Cleo and Janek Dąbrowski. In our digital assets, they talk about the PeoPay KIDS Package, paying attention to the novelty introduced by Pekao — an educational game in the mobile banking application. The campaign is part of the platform &#8217;If not now, when&#8217; &#8211; a strategic part of Bank Pekao S.A. communication to the young consumers.
Based on a communication platform for young people &#8217;If not now, when&#8217;, we presented an innovation in the field of mobile banking &#8211; an educational game for children aged 6-12 combined with a mobile application and the PeoPay KIDS Package. We created a communication platform expanding product awareness in the category of banking for children and teenagers, and we reached out to parents who plan to introduce their children to the world of finance.
As part of the campaign, we produced video materials and Key Visuals, which are the core of communication, and we were fully responsible for ambassador cooperation with Cleo and Jan Dąbrowski.

Education and fun in the new campaign of Bank Pekao S.A.

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The Lotte Wedel company chose us to prepare a communication strategy, a creative platform and the execution of the first in 25 years, a large-scale campaign advertising the iconic WW wafers.
Our task was to redefine the iconic WW brand and embed it in a contemporary digital context that appeals not only to brand lovers but also to young consumers, which in itself is a big challenge.
The main element of WW&#8217;s extensive repositioning activities are spots featuring popular rappers: Hodak and Catchup. Artists wonder &#8222;what does WW mean?&#8221; and come up with further developments of the acronym: &#8222;Big Bathtub, Take Out, Weifel Tower&#8221;.
The uniqueness of this project lies in its authenticity. The Lotte Wedel company trusted us enough to allow us to enter the set without a ready-made script, all the texts used in the spots were created by rappers on an ongoing basis, which makes our communication natural and tailored to the target group.

Big campaign of iconic WW wafers by Lotte Wedel

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BBC Earth – „Colors of the Wind”

New BBC Earth series “Perfect Planet” needed a launch campaign that was emotional and thought-provoking. Instead of a regular ad, we created – along with Krzysztof Zalewski and Smolik – a new version of “Colors of the Wind” and made a video and ads with fragments of the series. It resulted in over 2 million views of the music video, 500 thousand of which were during the first 24 hours on the BBC Earth channel, and incredibly positive reception of the campaign. 
The most important mainstream media mentioned the campaign, an equivalent of 1 150 000 PLN. The results exceeded the KPIs by almost 300%! During the premiere episode of “Perfect Planet” BBC Earth was the number 1 among paid documentary channels. During the new episodes the viewership increased by 89% above medium, and the median share of viewership increased by 54%.

BBC Earth – "Colors of the Wind" revisited

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Orbit

Due to Orbit&#8217;s box redesign a national OOH, DOOH, Digital 360 campaign has started. There is a series of key visuals and 6”, 15” videos created for the campaign &#8211; each dedicated to a specific Orbit SKU. Models, known from the 10th edition of Poland&#8217;s Next Top Model, Dominika Wysocka and Arkadiusz Pydych have been involved in the campaign.
We are responsible for the full creative aspect: producing the photoshoot and videos, graphic designs, DTP, post-production of videos, motion design. The campaign can be seen on the internet, in cinemas and in the streets (OOH, DOOH) in almost 50 Polish cities!

360 campaign Orbit redesign

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Mirinda 

Mirinda needed non-standard communication to reach one of the most demanding TGs – generation Z. Two new flavors: strawberry-lychee and kiwi-apple were written into a two-headed character – personification of FUN, achievable only with a friend. The main asset of the campaign is a double music video, created to Margaret’s “Tempo”. Each can be viewed separately, but the full experience and interaction can be achieved by using two smartphone screens and watching it with friends. 
And it worked – the music videos hit almost 6,5 million views on YouTube! 
Native content on Margaret’s social media channels engaged over 650 000 users, and social media campaigns on Mirinda’s channels generated 64 million impressions. Business effects? Consideration marker growth by 10%, record shares during the campaign (18,8%) and sales growth by 33%.

Mirinda “The first double music video”

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BBC Brit

For the evening slot on BBC Brit channel we created a campaign collaborating with a legendary cartoonist. The channel’s offer is mostly targeted towards men looking for intelligent entertainment, so Andrzej Mleczko, known for his witty sense of humor, was a perfect match for the campaign. 
Each one of the five genres of the shows, broadcasted in the evening slot, was pictured with a unique animation, which helped us make the narrative consistent. Presenting subjects attractive to our TG and their creative transformation by the Maestro made the campaign look  expressive and definite.

BBC Brit – Mleczko by night

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What makes people choose motor insurance from PZU? Over 30% of customers declare that they have a good opinion about the brand. We wanted to strengthen that notion and let the consumers know that PZU is not only good for them as a brand, but for others as well. We created a holistic strategy and creative for a digital campaign that was aimed at increasing the purchase intent by giving the feeling of well invested money, not only in terms of a product, but also CSR actions and charities.
The campaign was divided into three stages and used a sales funnel mechanism, which let us divide the users into segments and create personalized communication showing the benefits of AC insurance in pair with users’ interests. The focal point was a video presenting CSR actions conducted by the brand. We also created a landing page, digital creative and formats adapted to certain platforms.

PZU “How to recognize a good insurance company”

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RYSA

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AXN RYSA, UKŁAD 

AXN needed promo materials for “Rysa” and “Układ” series based on Igor Brejdygant’s novels. Two dark productions, which daringly join the elements of crime drama and psychological thriller. We created key visuals reflecting the dark and mysterious feeling of both books and series, and used them as a base for digital promo materials. 
Integrated photo &amp; video shoot featured the stars of the series: Julia Kijowska, Maciej Zakościelny, Dawid Ogrodnik, Zbigniew Zamachowski, Janusz Chabior and Mariusz Ostrowski.

AXN “RYSA”, “UKŁAD”

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Opel - 120 years

Opel wanted to celebrate the 120 years of the company. For this occasion we created the strategy and the creative concept of a multi-level campaign. The idea “We make cars, you make history” puts Opel users in the spotlight, which we used as a lens to tell the story of the brand. The KVs were a mosaic of people’s stories, which were accompanied by Opel cars throughout the years. We also created a radio campaign made of real comments posted on our fanpage by Opel fans. In the awareness stage we based the campaign on the biggest horizontal websites in Poland with displays communicating the 120th anniversary offer. On the Opel.pl homepage we placed a slider with chosen fan’s comments. In the meantime, we started the retargeting campaign. People interested with a given Opel model were shown displays with real fan’s opinions about that car.

Opel “We make cars. You make history”

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PEKAO BANER

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Bank Pekao

Pekao Bank started to promote the PeoPay KIDS package &#8211; a modern financial solution, making it easier to introduce a child into the financial world. 
The main challenge was to connect the two worlds in digital, while building a reaching and involving communication in social media. Using the Eduteinment trend turned out to be a successful solution.
We discovered that using dubbing, we can become the characters from PeoPay KIDS team. We prepared a special educational mechanism &#8211; a bot on Facebook Messenger. Everyone could become a virtual trainer and give their voice to dub the characters from PeoPay KIDS team (a bison, a fix, 1 zloty coin). A friendly voice allowed to keep the child’s attention and give them financial advice.
We supported the activation with a contest, promoted by videos with the characters, where they explained how to use our chatbot. 
We engaged a well-known actress (and a mom) Marta Żmuda-Trzebiatowska to promote the contest. She prepared dedicated dubbing for the animations with PeoPay KIDS team. The animations became the main focus of the campaign in social media of the Bank. Additionally we prepared images showing the product benefits of the new offer, the aim was to strengthen them in the consumer’s mind. We used TikTok, Facebook and Instagram to present these images.
The effects of the campaign exceeded the expectations and the creativity of the clients was limitless. During the campaign we built a reach of almost 3 000 000 users, our advertisements were seen 19 000 000 times. We engaged more than 32 000 people in our chatbot game, and our day-long TikTok campaign generated more than 667 000 link clicks.

Bank Pekao - PeoPay KIDS

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Kino Polska 

How to convince Poles to watch movies they know by heart, over 20 years after they premiered? “What happens on screen, stays on screen” campaign for Kino Polska used the controversial language of old Polish comedies which was commented on by the biggest stars of the 90s Polish cinema. Cezary Pazura, Katarzyna Figura and Michał Milowicz pointed out the differences between movies and reality and encouraged the use of a language that’s stereotype-, slur- and hatred-free. The campaign was mentioned by the most important mainstream media. The media equivalent, during the first two weeks only, reached 1 million PLN. But the most important thing is, that the promoted movies were watched, on average, by 192 000 people, which meant over 300% growth compared to the median of the slot!

Kino Polska “What happens on screen, stays on screen”

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Ferrero 

Strategy, Big Idea, implementing an all-year service of a digital platform created for Ferrero pralines and creating promo materials. Within the Ferrero Sweet Inspirations platform we initiated the ambassadorial collaboration with Marzena Marideko – top “decoration” influencer with over 500k followers. We produced photo sessions creating unique DIY content inspired by Rafaello, Ferrero Rocher and MonCheri.
We went in line with an inspirational trend. We created a platform, which exists all year round thanks to seasonal inspirations in line with the sales high season and additional influencer collaboration. It resulted in collaboration with 16 influencers, who created their interpretations of decorations for each category.
We created an engaged community around the platform by giving the option to vote for their favourite decorations. We inspired the consumers to create their own decorations with Ferrero products and show what inspires them on Instagram, thanks to periodical contests held by our ambassador, Marzena Marideko.
Our actions made the platform Ferrero Sweet Inspirations a go-to place to find DIY inspiration. We managed to achieve that thanks to quality content, galleries with original decoration, tips and ideas curated by the influencers and consistent communication on Ferrero’s SoMe channels as well as collaborating influencers’.

Ferrero “Sweet Inspirations”

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Czwórka

We created an innovative content marketing campaign for Czwórka Polskie Radio station. We were responsible for the creative concept, artist selection, video production and promotion. “Live Gig” is a creative meeting of artists from different musical worlds. During each edition, musicians play a live song, written specifically for the station. Hip hop and techno can’t be mixed? Not true, Quebonafide and Natalia Zamilska proved that. The songs were available only on YouTube and broadcasted by Polskie Radio. It resulted in 3,5 million views with 0 PLN media budget! Also 41 802 likes and superpositive comments.
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Czwórka – Live Gig

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Rimmel 

For Rimmel, we have created the strategy, the creation and executed the campaign “Matte means more” supporting the launch of liquid matte lipstick line Stay Matte. The whole project was unique, due to its social engagement, which was to highlight young women’s inner power.
We collaborated with the ambassadors: Kasia Wolska – fitness coach, DJs from Princess Rap: Tycjana Acquasanta and Natalia Kusiak, and a singer and the winner of  The Voice of Poland &#8211; Marta Gałuszewska. A vital part of the campaign was the brandfunding stunt for Mamy Głos foundation, which promotes women’s rights in Poland. Users could support the fundraiser by adding a photo with a power gesture on their Instagram. Each photo was 1 PLN given to the foundation by Rimmel. The focal point of the campaign was a video with the ambassadors supported by a broad reach programmatic campaign. As Digital Kingdom we also prepared a website and display campaign about the activation.

Rimmel – Matte means more