The main objectives of the new www.hortex.com.pl website is to present a wide Hortex product portfolio and inspire customers with recipes useing Hortex products.
There are over 400 recipes and products in the Hortex database, therefore the biggest challenge facing our agency was to build an intuitive navigation system between them.
Digital Kingdom was responsible for the development of information architecture of the site, graphic creation and the service implementation in the RWD technology.
The new website is fully responsive and optimized for the most popular resolutions of mobile devices in Poland. The very crucial element of the service’s information architecture are the cross-content categories (“beverages”, “frozen food” and “recipes”) – any product of any category is automatically matched with complementary Hortex products and recipes from other categories.